RYSE Logo System

April 2026

Primary Lockup

The definitive RYSE wordmark
RYSE Praxis für Individualmedizin

Alternative Subline

Für den Betrieb innerhalb der MY Health & Beauty Clinic — zeigt die Zugehörigkeit zur Praxisgruppe.

RYSE by My Health & Beauty

On Backgrounds

Light + dark variations
RYSE Praxis für Individualmedizin Sand-50 · #F9F6F2
RYSE Praxis für Individualmedizin White · #FFFFFF
RYSE Praxis für Individualmedizin Terra-100 · #F3E2D5
RYSE Praxis für Individualmedizin Sand-900 · #3D3530
RYSE Praxis für Individualmedizin Petrol-700 · #0E5C5F

Scale Test

Readability at all sizes
RYSE Praxis für Individualmedizin Hero
RYSE Praxis für Individualmedizin Marketing
RYSE Nav (no subline)
RYSE Minimum

Context Mockups

Navigation Bar — Option A: Wordmark only (current)

RYSE

Navigation Bar — Option C: Divider with inline subline

Wordmark and subline sit side by side, separated by a thin vertical line. Keeps the nav height compact.

RYSE Praxis für
Individualmedizin

Navigation Bar — Option C: Alternative Subline

RYSE by My Health
& Beauty

Footer

Business Card

RYSE Praxis für Individualmedizin
Max Mustermann
Praxismanager
max@ryse.med

Icon Mark (R)

Standalone R for small applications
R icon on sand
R icon on white
R icon reversed
R icon on dark

App Icon Mockup

App icon
App Icon
Favicon
Favicon 32px
Favicon small
Favicon 16px

Logo Specifications

Property Value
Wordmark font Plus Jakarta Sans · Bold 700
Wordmark tracking letter-spacing: 0.08em
Wordmark color (light bg) Petrol-900 · #0A3D3F
Wordmark color (dark bg) #FFFFFF
Subline text Praxis für Individualmedizin
Subline font Plus Jakarta Sans · Medium 500
Subline tracking letter-spacing: 0.35em
Subline transform text-transform: uppercase
Subline color (light bg) Sand-700 · #6B5D52
Subline color (dark bg) rgba(255,255,255,0.5)
Subline visibility Show at marketing/hero size, hide at nav size and below
Clear space Min. height of the "R" on all sides
Min. digital width 80px (wordmark only), 16px (icon mark)

Production Files

SVG files (font-dependent — for web use where Plus Jakarta Sans is loaded):

To create standalone/print files (no font dependency):

For the homepage/portal: Use the font-based approach directly in CSS (as shown in the mockups above). No SVG needed — just set the font properties on a text element. This is simpler, more accessible, and renders crisper than embedded SVG text.